Original research on how AI search works.

Highly curated, technical research on how large language models retrieve, cite, and recommend brands, from the team that runs it in production.

Research

Generative Engine Optimization 101 · Chapter 3

Engineering Truth: The Technical Framework for GEO
How to use Evidence Clusters and Answer Capsules to make AI models cite your brand as their source of truth in generative search.
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Generative Engine Optimization 101 · Chapter 2

The Weight of Authority in GEO
How low-authority sites are outranking giants in AI search, and why semantic density has replaced backlinks as the currency of visibility.
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Generative Engine Optimization 101 · Chapter 1

How Generative Engine Optimization (GEO) Works
A technical breakdown of Retrieval-Augmented Generation and why the unit of visibility in AI search has moved from the web page to the content chunk.
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